This is a segment of his article:
Five Goals of a Blog
The first thing you need to decide when you build your blog is what you want to accomplish with it, and what it can do if successful. Here are five things you can expect a good blog to build for you and your business:
• The Traffic: Every small business wants to increase traffic to its site and gain more qualified leads. Blogs build traffic through higher search-engine rankings and results.
• The List: The reason to generate traffic is to begin building a list of qualified clients or prospects. These leads are low-hanging fruit, and small businesses are much more successful when they cultivate their current client list.
• The Expert: A blog is your calling card. It showcases you as an expert and can help you achieve expert status in the eyes of your readers. In The Weblog Handbook, author Rebecca Blood writes, "Individuals whose weblogs focus on a particular topic become known as experts in their field. Providing a reliable resource for news about a certain topic is enough to gain you a dependable following among fellow professionals or aficionados."
• The Brand: The reputation-building blog is vastly more concerned with its audience than any other type. Celebrities and pro athletes, newspapers and mass media outlets are bloggers too. It's not about equipment; it's about personality.
• The Sales: Blogging builds connections—sponsorship from manufacturers, referrals from other vendors, and new clients. If you have loyal blog readers or fans, when they need your service, it will be a small step for them to choose you for the job.
Ron & Tasra Dawson | Blogs are here to stay. Every day, they become more popular and more embedded in our society. Particularly if you’re in a socially oriented business like wedding and event videography, blogs will be both an invaluable and, dare we say, mandatory addition to your marketing repertoire.
Thanks for your continued inspiration Ron!