February 21, 2007
In the game of life and the biz of business, story telling is the key to being understood. When someone is able to relate a story to you in the context of a conversation, you get engaged. This can lead to a breakthrough understanding on your part and maybe even empathy.
Even stickier, when someone can recollect a story from their life, it gets more engaging. There is a hierarchy of stories that progressively increase engagement. Check out this clip (never before seen online or anywhere else) of my faculty appearance at the 2001 Think About conference on this subject of strategic story telling.
This is helpful when you think about internal presentations where there is an abundance of shared stories to recollect and tell. It is also helpful to hone your story telling skills if you want ANY of your ideas to be sticky.
Recommended read: Made To Stick by Dan and Chip Heath (a runaway best seller and must read for anyone who loved The Tipping Point by Malcolm Gladwell.